Ebiquity nielsen

Today we have announced that we have entered into an agreement to sell our Advertising Intelligence business to Nielsen. The business comprises our Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, . Ebiquity announces the sale of Advertising Intelligence business. Marketing and media firm Ebiquity has agreed to sell its advertising intelligence business to Nielsen for £26m.

The CMA is investigating the proposed acquisition by acquisition by Nielsen Holdings PLC of the advertising intelligence division of Ebiquity PLC.

Ebiquity has entered into an agreement to sell its Advertising Intelligence business to Nielsen. The business comprises its Portfolio advertising monitoring platform, ePublisher validation and verification platform and communications insight services operating in Australia, Germany, the UK and the US. The consideration is £million, payable in cash on completion, and . The disposal of the advertising intelligence . AIM-listed marketing analytics firm Ebiquity on Tuesday said it was selling its AdIntel business to Nielsen Holdings for £26m in cash.

Ebiquity said the deal would allow its to move towards an operationally. Hellmut Fischer, General Manager Ebiquity Germany GmbH: „Mit Dr.

Die Erfassungsmethodik der Marktforscher ist zumindest im Moment nicht geeignet, um die ganze Realität abzubilden. Uwe Lehmann haben wir eine erfahrene und . Nielsen steht hier stellvertretend für andere Werbemarktforscher wie Ebiquity , die Onlinezahlen nicht veröffentlichen und an einer Methodik arbeiten, die der Realität im Onlinewerbemarkt . Ebiquity plc (LON:EBQ) is to sell its advertising intelligence (AdIntel) business to Nielsen Holdings PLC for £26mln in cash. The assets acquired have a total book value of £27. EBIQUITY PLC – DEAL CONSIDERATION IS MILLION STG, PAYABLE IN . La società di consulenza specializzata in materia di analisi dei media e in generale del mercato advertising si concentra sull. UK-based media and marketing analytics firm Ebiquity plc is to sell its Advertising Intelligence (AdIntel) division to Nielsen for GBP million, payable in cash on completion.

Ebiquity has announced the proposed disposal of its Advertising Intelligence ( AdIntel) business to Nielsen for £26m (a multiple of x sales and x operating profits). Dies geht aus den Daten des Media- und Marketing-Beratungsunternehmens Ebiquity hervor, das – ähnlich wie Nielsen – kontinuierlich die ausgelieferte Werbung in den verschiedenen Medien erfasst und auf Basis von Brutto-Preisen bewertet. Zu beachten ist bei den Ebiquity -Daten ebenso wie bei der . Ebiquity operates as an independent marketing analytics specialists. The company confirmed a £26m deal that will see its advertising intelligence (AdIntel) arm acquired by Nielsen Media Research Limite part of Oxford-based data analytics firm Nielsen Holdings plc.

They help them understand how and why their marketing programs are working, and how they should optimize the performance of their activity and improve their return on marketing investment. Marketing analytics business Ebiquity plc is selling one of its divisions for eight figures. International legal practice Osborne Clarke has advised Ebiquity plc, an independent marketing and media consultancy operating out of EMEA, North and South America and Asia Pacific, on the proposed disposal of its advertising intelligence business to Nielsen Media Research Limite a subsidiary of .

A confrontarsi, (da sinistra a destra nella foto sotto), Arcangelo Di Nieri, Ceo di Ebiquity Italia, e ospiti di rilievo come Alberto Dal Sasso – Managing Director di Nielsen TAM and AIS, Giovanni Chiarelli – Responsabile comunicazione e New Media di Unipolsai, Raimondo Zanaboni – Direttore Generale Communication . Ebiquity is pleased to announce it has entered into an agreement for the disposal of its AdIntel business to Nielsen Media Research Limite a subsidiary of Nielsen Holdings plc, a global measurement and data analytics company (the Disposal). Nielsen rafforza i servizi di advertising intelligence acquistando a livello internazionale da Ebiquity la unit AdIntel per milioni di sterline. But, again demonstrating the confusion and misinformation that inadequate .

Post navigation